Awareness seller (a business pseudonym of Mr. Giedrius Švetkauskas) is a co-founder of seminar organizing company "Viva persona", a promoter of unique know-how methodologies, a speaker on self-education topics and one of the biggest fans of “awareness products”.

A sharp mind, unique knowledge, an innate talent to grasp the essence of the problem, and an inner impulse to help a person transcend the boundaries of uncertainty, fear, and the ability to push a person towards a better life is what customers value Giedrius' services for.

Currently Giedrius is working on his new projects "Bright Humanity" & "The Old Man's Advice".

Giedrius lives in Vilnius, Lithuania.

At the beginning of the show there's a short introduction about Phenotypology and about it's author Mr. Mark Lutsin and how and why Phenotypology works by identifying a human character based on genetically determined external traits expressed in a person's physiology.

Then there's an introduction of some (10 - 15) traits identified by Phenotypology and a detail explanation of those traits (without identification of them in a head and body area). When a specific trait has been explained – participants of an event who have that trait are identified.

After the general part, each participant gets his / hers own precise Phenotypological characterization – privately or publicly (depends on a choice of that person).

Event is conducted by Giedrius Svetkauskas, Mark Lutsin's representative & seminar seller at "Viva persona".